For Immediate Release:

LOS ANGELES, CA – December 29, 2011 – Hybrid Cinema, The Colburn School and the California Dance Institute (CDI) are pleased to announce the Los Angeles premiere of the feature length documentary Joffrey: Mavericks of American Dance at Zipper Concert Hall at The Colburn School on Wednesday, February 1, 2012 at 8:00pm.  Joffrey: Mavericks of American Dance, directed by Bob Hercules, is the first film to chronicle how the legendary Joffrey Ballet revolutionized American ballet by daringly combining modern dance with traditional ballet.  The Los Angeles premiere will include a Q&A immediately following the screening moderated by Sasha Anawalt, Director, Arts Journalism Programs at USC Annenberg School for Communication & Journalism, with panelists Leslie Carothers-Aromaa, Artistic Director of the Colburn School’s Trudl Zipper Dance Institute, Carole Valleskey, Founder and Director of CDI, Francoise Martinet Moriarty, former Joffrey dancer from the company’s earliest days in the late 1950s, and Jodie Gates, Artistic Director of the Laguna Beach Dance Festival, Associate Professor of Dance at UC Irvine and former Joffrey principal dancer.

General admission tickets are $20 and will go on sale the first week of January.  The Los Angeles event follows the film’s world premiere, which will be held at Dance On Camera Festival January 27th in NYC at Walter Reade Theater in Lincoln Center.  Zipper Concert Hall at The Colburn School is located at 200 South Grand Avenue, Los Angeles, CA 90012. Public parking is available at lots adjacent to the school and limited street parking is also available within the area.  For more information, please visit http://www.joffreymovie.com/

Joffrey Ballet Dancers April Daly & Fabrice Calmels 2007 Photo courtesy Joffrey Ballet

Synopsis –
Joffrey: Mavericks of American Dance
Director: Bob Hercules
Country: USA, 2012, 90min.
This insightful documentary, executive produced by Harold Ramis and Jay Alix and produced by Una Jackman and Erica Mann Ramis, examines the dynamic trajectory of the groundbreaking American ballet company – The Joffrey Ballet – which daringly combined traditional ballet and modern dance at a time when it was not routinely accepted. Weaving together a wealth of archival footage, behind-the-scene photos and interviews with former and current Joffrey star dancers, director Bob Hercules (Bill T. Jones: A Good Man) documents the struggles and achievements of the Joffrey from its newfound beginnings in 1956 to the Company’s present international success. The film features rare excerpts from many seminal Joffrey works including Astarte, Trinity and Billboards, as well as breakthrough collaborations with choreographers such as Twyla Tharp, Leonid Massine, Laura Dean, and Kurt Jooss. Founders Robert Joffrey and Gerald Arpino and a host of ballet notables, including Gary Chryst, Trinette Singleton, Helgi Tomasson, Kevin McKenzie and more, are featured in the film. Narrated by Tony® and Emmy® Award winner Mandy Patinkin, the film is a rich chronicle of a ballet company that continues to reinvent itself, raise the bar and invigorate audiences worldwide.  See list of full credits at http://www.imdb.com/title/tt1829041/fullcredits.

Gerald Arpino's "Light Rain" Photo credit: Herbert Migdoll

Distribution –
Following the film’s world premiere in NYC in late January, Joffrey: Mavericks of American Dance will embark on a U.S. tour through Spring 2012 with stops not only in Los Angeles but also in Chicago, San Francisco, Detroit, Aspen, St. Louis, and many other cities. Special one-off events with Joffrey alumni and limited theatrical engagements are planned. The documentary will then have a VOD/DVD/digital release in June of 2012 through New Video.

Simultaneous Screenings –
The film will also simultaneously premiere in theaters around the country via simulcast through Emerging Pictures network of theaters on the weekend of Saturday, January 28th. A pioneering project, this marks the first time a film has simulcast its world premiere out of a major festival (learn more here).  Audiences at screenings across the country will be able to participate in a Q&A session from the New York City world premiere through a live Twitter feed.  Visit http://www.emergingpictures.com/2011/12/19/joffrey for updates on exact theater locations.


Multimedia – The Expanded Joffrey Story –
Hybrid Cinema is also releasing multimedia companion projects with exclusive content for fans wishing to further explore the Joffrey legend beyond the film.  The first of these initiatives is a series of digital photobooks called Joffrey Maverick Moments.  Each new edition will be available for free from the film’s website and Facebook page.  The digital photobooks are based on themes and time frames found in the film with photos accompanied by quotes from Robert Joffrey, his friends and associates, as well as alumni interviews that provide further insight and background into the Company. Future Joffrey Maverick Moments may explore such themes as Joffrey’s Nutcracker through the years, Joffrey’s psychedelic rock ballet Astarte, Arpino’s most well regarded ballets (The Clowns, Trinity, Olympics, Round of Angels, Light Rain), and more.  Hybrid Cinema has started releasing a series of audio podcasts with exclusive new interviews of Joffrey alumni.  These podcasts utilize the SoundCloud platform and are available through the film’s Facebook page for fans only.  The multimedia companion projects will be released over the next few months, through the premieres and leading up to the DVD release in June.  Regular content, including film clips, bonus outtakes, and blog articles, is also available on the film’s website and YouTube channel.


Director Bob Hercules –
Bob Hercules is an award-winning veteran producer/director (Forgiving Dr. Mengele, Bill T. Jones: A Good Man, Senator Obama Goes to Africa).  The co-founder of Media Process Group, his work has been seen widely on PBS, The Discovery Channel, The Learning Channel and the Independent Film Channel (IFC). He has also directed commercials for the Chicago Symphony Orchestra, the Alzheimer’s Association, McDonald’s Corporation, Gap Clothing Stores and the Obama For President Campaign.  His documentary, A Good Man, co-directed by Gordon Quinn, chronicles the intense creative journey of Bill T. Jones – a 2010 Kennedy Center Honors recipient and two-time Tony® Award winner for Best Choreography.  It premiered on November 11, 2011 on PBS’ celebrated series American Masters.


The Joffrey Ballet –
For more than a half-century, The Joffrey Ballet’s commitment to taking world-class, artistically vibrant work to a broad and varied audience has created a solid foundation that continues to support the Company’s unprecedented capacity for achieving important “firsts.” Today, the Joffrey, which has been hugely successful in its former residences in New York and Los Angeles, lives permanently in a brilliant new facility, Joffrey Tower, in the heart of America – Chicago, Illinois. The Company’s commitment to accessibility is met through the most extensive touring schedule of any dance company in history, an innovative and highly effective education program including the much lauded Joffrey Academy of Dance, Official School of The Joffrey Ballet, and collaborations with myriad other visual and performing arts organizations.

Co-founded in 1956 by visionary teacher Robert Joffrey and dancer Gerald Arpino, who would become the organization’s principal choreographer, The Joffrey Ballet began as a DIY dance company of six dancers touring the United States in a borrowed station wagon. What started as a childhood dream quickly grew into one of the world’s most exciting and prominent ballet companies. Together, Joffrey and Arpino transformed the face of dance by merging classical ballet technique with bold new perspectives for edgy new ballets that challenged conventions. Aggressive touring took the Company from school auditoriums across America’s Heartland, to the White House at Jacqueline Kennedy’s invitation, on to Russia for a month-long tour during the height of the Cold War, and beyond.  They also garnered extensive media attention for their daring originality, which included appearances on The Ed Sullivan Show, the cover of Time Magazine, and in major motion pictures such as Save the Last Dance and Robert Altman’s The Company (which is based on the Joffrey).

Classically trained to the highest standards, The Joffrey Ballet expresses a unique, inclusive perspective on dance, proudly reflecting the diversity of America with its Company, audiences and repertoire, which includes major story ballets, reconstructions of masterpieces, and contemporary works. The Joffrey Ballet continues to thrive under internationally renowned Artistic Director Ashley C. Wheater and Executive Director Christopher Clinton Conway. The Joffrey Ballet has become one of the most revered and recognizable arts organizations in America and one of the top dance companies in the world. To learn more, please visit http://joffrey.org/.


The Colburn School/Zipper Hall –

The Colburn School’s mission is to provide the highest quality performing arts education in an optimal learning environment. Founded in 1950, The Colburn School was established as a small preparatory school in connection with the University of Southern California’s School of Music. The School became an independent, nonprofit institution in 1980 through the generous support of its benefactor, Richard D. Colburn. In 1998, The Colburn School moved to its current location on South Grand Avenue. One of LA’s most popular performance halls, the intimate 435-seat Zipper Hall at The Colburn School is home to many arts groups from the greater Los Angeles area, including the Los Angeles Chamber Orchestra, Camerata Pacifica, Southwest Chamber Music, Monday Evening Concerts, Lark Musical Society, and Piano Spheres. For more information, please call 213-621-4514 or visit http://www.colburnschool.edu.

The California Dance Institute –

California Dance Institute (CDI) is an in-school and after-school arts education program for low-income elementary school children that encourages discipline, self-expression and the pursuit of excellence through dance. CDI is the newest affiliate of the world-renowned National Dance Institute, founded in 1976 by New York City Ballet’s Jacques d’Amboise, and the subject of the Academy Award-winning film He Makes Me Feel Like Dancin’.  Directed by former Joffrey Ballet principal dancer, Carole Valleskey, the CDI program consists of weekly dance classes in the schools, primarily for 3rd – 6th grade students.  Today the program serves 1,400 students in eight elementary schools in which over 91% of students qualify for the Free Lunch Program (indicating income of less than $33,000 for a family of four). http://www.californiadanceinstitute.org


Hybrid Cinema –
Hybrid Cinema was created by filmmaker and author Jon Reiss (Think Outside the Box Office, Selling Your Film Without Selling Your Soul) to help filmmakers navigate the ever-changing world of film distribution and marketing.  Hybrid Cinema consults with filmmakers to help them with the new digital era of distribution and marketing by utilizing modern strategies of audience engagement, special theatrical events, as well as innovative merchandising and release patterns.  Hybrid Cinema also supervises film releases. Joffrey: Mavericks of American Dance is Hybrid’s second full release of a film following the graffiti documentary Bomb It.  Indicative of the innovative release and audience engagement strategies used by Hybrid, the Joffrey: Mavericks of American Dance release marks the first time that a film has simulcast its film festival world premiere throughout the U.S. as the launch of its theatrical release.  Hybrid Cinema orchestrated this pioneering release strategy by, among other things, bringing the participating organizations together for these milestone premiere events.  For more information on Hybrid Cinema, please visit http://www.hybridcinema.com/

Key Links –
Official Movie Site – http://www.joffreymovie.com/
Movie YouTube Channel – http://www.youtube.com/user/JoffreyMovie
Movie Facebook – http://www.facebook.com/JoffreyBalletMovie
Movie Twitter – http://twitter.com/#%21/JoffreyMovie
Joffrey Ballet Site – http://joffrey.org/

For more information, or to request screeners, images, and interviews, please contact Green Galactic’s Lynn Tejada at 213-840-1201 or lynn@greengalactic.com