Established in Hollywood, California in 1993, Green Galactic (GG) provides publicity and marketing consulting services primarily to arts, culture, and entertainment clients. Specifically, GG develops strategic media campaigns, publicizes new initiatives, and builds audiences. GG’s primary goal is to generate exciting media attention for its clients. As a boutique lifestyle marketing firm, GG’s client focus is on innovative culture producers. Within this niche, GG offers a full range of services guiding clients from the initial planning stage all the way through to media placement. GG’s core strength is in building and maintaining media relationships — nationally, regionally, and locally — in order to access desirable culture seekers including art consumers, film buffs, theater fans, music lovers, liberals, affluent populations, youth culture, and creative industry professionals. GG’s mission is to intelligently and enthusiastically promote organizations and people who make the world happier, healthier, and more interesting.
Green Galactic’s clients come from the world of arts and entertainment, frequently blurring the lines between fine art and popular culture. In any given month, Green Galactic is working with music, art, film, theater, dance, book, fashion, circus arts, and restaurant clients, as well as charity and nonprofit organizations. PR campaigns are typically focused around a live event component (record release parties, film screenings and premieres, art openings, etc.). For details on Green Galactic clients, including key campaign results, please see the Client section of this site.
Key Services Offered:
• Media Campaign Development
• Media Relations
• Press Kit & Marketing Tool Development
• Website Consulting & Content Development
• Online Marketing (social networking, calendars, blogs, Wikipedia, directory listings, etc.)
• Wikipedia Page Creation
• Media Sponsor Negotiation
• Brand Development
• Artist Development
• Soundtrack Supervisor Servicing
• Special Event Consulting
• Specialty Niche, Community & Industry Outreach
• Radio & Street Promotion
• Strategic Planning
• Marketing & Business Development Consulting
• Image Enhancement Consulting
• Spokesperson Facilitation/Media Training for Interviews
Lynn Tejada (née Hasty):
For 19 years, GG Founder Lynn Tejada has been the go-to publicist in Los Angeles for alternative art and culture producers, representing clients on a local, regional, national, and international scale. Growing up in the suburbs of Detroit, Tejada, an avid music and movie fan, created the firm on the foundation of electronic music. First with Green House Record Pool in 1993, helping dance music record labels disburse and promote their 12′′ vinyl records to the top DJs on the West Coast and the following year, in 1994, she become partners in Public Space, a “live ambient” club that would grow into a long-running home for live electronic music concerts at various venues around Hollywood, CA. Since then, her promotional focus and client base has grown to include all things of interest to her including art, film, theater, dance, fashion, books, restaurants, and more. Tejada has a BS in Television Production from Ferris State University in Michigan. Prior to forming GG, she worked as an Assistant Producer for retail accounts with ad agency McCann-Erickson in Detroit as well as Business Manager of the Los Angeles branch of Fleet Street, a San Francisco-based post-production facility. Tejada is also drawn to helping charities and nonprofit clients – she currently sits on the boards of nonprofits NextAid and Linda Carmella Sibio’s Bezerk Productions. She is also on the Honorary Board of Flea’s Silverlake Conservatory of Music.
Charlene Boehne has worked in professional marketing, administrative, and project management positions for 20 years, including seven years with media arts nonprofit LA Freewaves and nine years with Fortune 500 McKesson Corporation. She also worked as a freelance project manager for one year, planning and executing a DIY video festival and conference for the USC School of Cinematic Arts. Those experiences, together with her BA in Journalism from San Francisco State University and MFA in New Genres from UC Santa Barbara’s Studio Art Department, give her a rare combination of skills and conceptual understanding to market cultural creatives. She was the Assistant Director for LA Freewaves where she was responsible for marketing, website project management/content development, event planning, the media art festival open call, and online curation process. She first met Tejada through LA Freewaves as the pair collaborated together on the organization’s marketing and publicity efforts between 2002 and 2008. Prior to her work with LA Freewaves, Boehne held marketing planning, strategic planning, and business development project management positions at McKesson in San Francisco. She has professionally produced art exhibits, parties, training sessions, lectures, workshops, and complex festival/conference events for corporate, nonprofit, creative, and institutional clients.
Green Galactic Audio Interview:
Please click on the audio player below to hear Green Galactic’s Lynn Tejada and Charlene Boehne speak about the firm, publicity in general, when to hire a publicist, and when not to. The interview was conducted on July 26, 2010 by Creative Consultant Diana Rivera for her Co-Creator Series, a program which unearths information from experts in creative fields in order to set the stage for the skills, strategies, and synergies that ignite creativity and productivity. (32 min.)