Karmaloop.com, the largest independent seller of cutting edge urban fashion online is pleased to announce that they have picked up four of the hottest new lines for Spring/Summer 2002. The premier e-retail site for street wear has now added the classic street line 555 Soul, Montreal's popular Kitchen Orange, old school New York line Zoo York, and the men's street/active sport line of Diesel, 55 DSL.

Karmaloop.com was founded in 1999 and has successfully built the largest selection of boutique clothing online. Because of its following and reputation for style Karmaloop have become the spot online to go for cool, hip streetwear. The Karmaloop team prides itself on having the best selection of often difficult to find eclectic styles and brands online.

Far more then just an online store, Karmaloop has successfully enhanced their brand partners identity and visibility within the 18-30 streetwear market. In addition to providing an online retail outlet Karmaloop provides their brands with professional photo shoots, sales and demographic data, product testing, print and online co-op advertising and various on and offline promotions. Karmaloop's brand partners include such authentic, original and progressive clothing companies as Spiewak, 3d Innovations, Sensitive, and Ben Sherman. In fact, Karmaloop was the first online retailer to carry the revered Ben Sherman line.

Karmaloop helps give their partner brands rapid entrance into the fickle 18-30 early adopters market. With an email list of a million young online shoppers, Karmaloop is able to get their brands in front of these tastemakers where they spend time - online. Examples abound - Fidel, another hot Montreal based line is utilizing their relationship with Karmaloop to break into the American market. Sensitive/3d Innovations a hot Boston based line was picked up as a new trend in Japan due to Karmaloop's online global reach.

In addition to their extensive knowledge of cutting edge urban fashion, the Karmaloop team are all deeply interested in and influenced by the edgiest music. Everyday a new CD is given away for free with every order. This week's CD is an Astralwerks sampler.

Karmaloop maintains their successful relationships with their lines though a combination of successful marketing and the independent grass-roots attitude they share. With under ten employees (all under 30!), Karmaloop has been able to weather the recent tough times for online retail with their blend of savvy marketing, tasteful buying, and extensive knowledge of their market.

 

#     #     #

For more information, please contact Susan Mainzer at Green Galactic, 323-466-5141 or susan@greengalactic.com.