For Immediate Release: January 11, 2010

New Book from Award-Winning Filmmaker Jon Reiss
Think Outside the Box Office:
The Ultimate Guide to Film Distribution and Marketing for the Digital Era
To Be Released in Print on March 15, 2010

LOS ANGELES, CA – Award winning filmmaker Jon Reiss is set to release his new book Think Outside the Box Office: The Ultimate Guide to Film Distribution and Marketing for the Digital Era on March 15, 2010. The book is a primer for filmmaking in the digital era covering distribution of all types of media content – feature films, shorts, webisodes, transmedia, vblogs, etc., and is the first to address the new distribution and marketing landscape facing filmmakers today. For more information please visit www.thinkoutsidetheboxoffice.com and the director’s blog, www.jonreiss.com/blog.

The book is a step-by-step, nuts and bolts guide to distributing and marketing a film. Each chapter addresses an essential aspect of a film’s release and offers specific techniques so filmmakers can take control of their distribution and marketing destiny.

Jon Reiss, an award-winning filmmaker himself, spoke with countless filmmakers, distributors, publicists, web programmers, festival programmers and marketing experts to create this ultimate resource of up to the minute information. Throughout the book, Reiss redefines the process from a filmmaker’s point of view empowering the reader to create unique strategies for their individual films.

“Open this book! Eat up every morsel Reiss provides. Internalize it and make it your second skin,” said Ted Hope, Producer (Adventureland, The Ice Storm, In the Bedroom, and 21 Grams).

Jon Reiss is a critically acclaimed filmmaker who has produced and directed feature films, documentaries, shorts and music videos in a career that spans nearly 30 years. Named one of the “10 Digital Directors to Watch” by Daily Variety, Reiss also teaches in the Film Directing Program at the California Institute for the Arts.

The independent film community continues to redefine itself with the collapse of the traditional independent film distribution model. Just as the digital revolution created a democratization of the means of production, a new hybrid approach to distribution has created a way for independent filmmakers to take control, combining the best techniques from each distribution arena, old and new.

Reiss will travel in the U.S. and to Singapore in the next three months. He will close out the Filmmaker Summit at the Slamdance Film Festival in Park City, UT on January 23, 2010. Other participants at the Summit include Steven Soderbergh, Brian Newman, Jamie King, Timo Vuorensola, Khavn de la Cruz, Lance Weiler and Peter Baxter. Reiss travels to NYU’s Singapore campus in February as well as to SXSW and Miami International Film Festival in March.

Jon Reiss’ Upcoming Appearances & Book Signings:

January – Park City, UT –

Sat. January 23, 2010
Slamdance Filmmaker Summit
Part V Workshop: Jon Reiss workshops an existing documentary and narrative film and creates new strategies for distribution in conversation with the filmmakers and the participants.”
11:00am to 2:00pm (US Mountain Time)
Treasure Mountain Inn
255 Main Street
Park City, UT 84060
Book Signing from 2:00 – 2:30pm
http://www.slamdance.com/summit

Sun. January 24, 2010
Book Signing
Dolly’s Bookstore Park City
510 Main Street
Park City, UT 84060
3:00 – 5:00pm
http://dollysbookstore.com/2010/01/sundance-2010-author-signings

February – Singapore –

Wed. February 17 – Thu. February 25, 2010
NYU Singapore Producing Workshop
Jon Reiss will be giving a ten day workshop on producing independent film with an emphasis on reel world survival skills, distribution and marketing.

March – Austin, TX –

Sun. March 14, 2010
SXSW Film Festival Panel
The Main Event: Finding an Audience for Your Film
Specific Location TBD
3:30pm
Book Signing Immediately After
http://sxsw.com/film/talks/panels

While in Austin and South East Asia Jon Reiss will be continuing production of Bomb It 2 for Babelgum (http://www.babelgum.com). Bomb It 2 will be a further exploration of graffiti and street art throughout the world in areas not covered in Bomb It. For Bomb It 2, Reiss will be exploring other U.S. cities such as Chicago, Austin, and San Francisco. In Asia he’ll be covering Singapore, Thailand, Indonesia and perhaps Malaysia. In Europe, Denmark and Italy – both hotbeds of graffiti – will be included and a trip to the Middle East is in the works.

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For more information, photos, or to arrange interviews, please contact Green Galactic’s Lynn Hasty at 213-840-1201 and lynn@greengalactic.com.

CREDITS:

Author: Jon Reiss
Foreword by: Ted Hope
Title: Think Outside the Box Office: The Ultimate Guide to Film Distribution and Marketing for the Digital Era
Published by: Hybrid Cinema Publishing a division of Hybrid Cinema
Distributed by: SCB Distributors
Publication Date: March 2010
# ISBN-10: 098257620X
# ISBN-13: 978-0-9825762-0-5

Content: 354 black and white pages
Cover: Paperback
Size: 6” x 9”
Language: English
Subject: Filmmaking
Price: $24.95

First Printing: 2010
Copyright: c. Jon Reiss 2010 All Rights Reserved

Book Layout and Design: Will Hays
Cover Design: Justin Van Hoy
Book Title by: Susan Graves
Cover Photographer: Jay B Sauceda
Assistant Editor: Stephanie Bousley
Copy Editor: Jennifer Hoche
Website Programmer: Kazuha Torisawa

Online:
Book site – http://www.thinkoutsidetheboxoffice.com
Facebook – http://www.facebook.com/ThinkOutsidetheBoxOffice
Author blog – http://jonreiss.com/blog
Twitter – http://twitter.com/Jon_Reiss
Amazon – http://www.amazon.com/Think-Outside-Box-Office-Distribution/dp/098257620X

Grateful acknowledgement is made for permission to reprint the following copyrighted works:
- Lance Weiler’s Culture Hacker column on Piracy and Torrent Sites and Lance Weiler’s Hope is Missing MIG both originally published in Filmmaker.

Cover photo is from a B-Side screening of Before the Music Dies, Republic Square Park, Austin, Texas June 5, 2006.

Antidote Films

Jon Reiss’ Global Graffiti Documentary
Bomb It
- Currently Hitting Film Festivals Around the Planet
- US Theatrical Release Around the Corner – Spring 2008

LOS ANGELES, CA – Antidote Films is pleased to present Bomb It, the global graffiti documentary by award winning director Jon Reiss. Currently on a whirlwind international film festival tour, the film will screen theatrically for US audiences in spring 2008 followed by the DVD release. Featuring street artists and top graffiti writers from 5 continents Bomb It is the first film to update the story of graffiti with a truly international perspective. Personalities such as Cornbread, Lady Pink, acclaimed hip hop artist and former graffiti writer KRS One, international art machine Shepard Fairey, Brazilian bombing twin brothers Os Gemeos, and others share their lives with the camera. Globally comprehensive as well as politically relevant, a recent review by IGN.com reported, “… At the core of the film is a poignant social statement about public space and the war being waged for it.” To learn more please visit http://bombit-themovie.com and http://www.myspace.com/bombitthemovie and for constant updates about this film and graffiti culture in general, especially artist’s rights, visit the Bomb It blog at http://bombit-themovie.com/blog.

Hot off the heels of festivals in Helsinki, Calgary, Berlin and Ireland, Bomb It hits these fine festivals in the coming weeks with more TBA:
- Sao Paulo International Film Festival, Brazil – Latin American premiere on 10/25, 10/27, 10/29
- Doclisboa, Lisbon, Portugal – the centerpiece of the closing night festivities on 10/26 & 10/28
- Olympia Film Festival, Washington, USA – 11/7
- Leeds International Film Festival, England – official UK premiere on 11/9, 11/10 & 11/18
- Oslo International Film Festival, Norway – 11/19, 11/20 &11/21
- British Film Institute, Southbank, London, England – 11/23
- Black Nights Film Festival POFF, Tallinn, Estonia – opening night on 11/24

And these upcoming festivals with screening times and dates TBD:
- IDFA Amsterdam, Netherlands – Docs for Sale (festival runs: 11/22 – 12/2)
- Black Soil International Hip Hop Festival, Amsterdam/Rotterdam, Netherlands – (festival runs: 11/23 – 12/2)
- Espontánea Film Festival, Saragossa, Spain – June 2008

Starting with graffiti’s roots in New York and Philadelphia, Bomb It goes on to explore the graff cultures in London, Paris, Amsterdam, Hamburg, Barcelona, Berlin, Cape Town, São Paulo, and Tokyo, before finally wrapping up in Los Angeles. The film features original footage with artists around the world who have taken the form and applied it to their particular cultural and social conditions, from Latin America, where graffiti has been adapted into the mural tradition, to Japan where anime inspired rakugaki juxtaposes with formal calligraphy and conformist societal norms, to Europe where a dadaist/surrealist tradition produces deliberately confrontational prankstering.

While some believe the roots of graffiti can be traced back to pre-linguistic cave markings and the innate human need for self-expression, graffiti remains a highly controversial issue. Using a myriad of original interviews as well as guerilla footage of graffiti writers in action, Bomb It tells the story of contemporary graffiti from its roots in ancient rock paintings through Picasso to Latino placas through its notorious emergence as a visual adjunct to the rise of hip hop culture in 1970’s New York City culminating in its current, pervasive presence in a myriad of forms – on the streets and in pop culture throughout the world, co-opted into advertising, on our clothing, etc.

The controversy surrounding graffiti is an integral part of the story: from anti-tagging groups, to the impact of New York City’s infamous “Quality of Life” laws which directly targeted illicit writing (the film includes an interview with NYC’s most outspoken graffiti critic, NYC Councilman Peter Vallone Jr.), to the proliferation of these laws throughout the world. Graffiti – as well as stenciling, stickering, postering, and any unsanctioned graphic “interference” in public space – raises important questions that delve deep into our contemporary social structure such as: Who has the right to express themselves? What is a canvas? Where should art take place? If public space is a forum for discussion, which voices will be heard?

Bomb It is the most comprehensive documentary about graffiti and street art to date. Roughly 200 artists were interviewed for this film. In addition to those named above, interviewees included Mear One, Terrible T-KID 170, Taki 183, Zephyr, Tribe, Tats Cru, Chaz Bojorquez, Robbie Conal, Ron English, Cope 2, Daim, Revs, Blek Le Rat, Very One, Stay High 149, Tracy 168, KET, Chino, Revok, Pez, Sixe, Zezao, Faith 47 and so many more (see http://bombit-themovie.com/artists/default.html for full list of artists interviewed).

The film’s soundtrack combines a striking roster of hip hop, electronic music and native sounds from some of the locales visited. Highlights include tracks by Immortal Technique, Big Syphe, Disco D, Donald Byrd, Spank Rock, Virgin Tears vs Dave The Hustler, and Mathematics. Indie record labels such as Highpoint Lowlife, Daptone Records, and Ninja Tune were extremely helpful in the process. Soweto Gospel Choir, ACFC Choir, and Black Noise underscore the South African scenes while the São Paulo portion boasts songs by Brazil’s Arthur Joly, and ARD, and Uruguay’s Federico Ramos Composed.

“Filmmaker Jon Reiss finds himself drawn to subcultures with guts,” the Village Voice wrote in May of this year during an interview for Bomb It’s world premiere at the 2007 Tribeca Film Festival. Named one of “10 Digital Directors to Watch” by Daily Variety, Reiss has covered the West Coast punk explosion, documented the notorious San Francisco performance group Survival Research Laboratories, rave culture in his debut feature-length documentary, Better Living Through Circuitry, and now graffiti culture. He also has a non-doc under his belt: the award-winning dark psychological drama, Cleopatra’s Second Husband. Also famous for his music videos, in 1995 the Toronto Film Festival curated a retrospective of Reiss’ music videos, which included 1992’s acclaimed Nine Inch Nails video, “Happiness in Slavery.” Jon Reiss’ work has screened at festivals, theaters and cultural centers throughout the world as well as on channels such as IFC, Showtime, and the Sundance Channel. Reiss received his MFA from the UCLA Film School.

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For more information, images and interviews, please contact Green Galactic’s Lynn Hasty at 213-840-1201 or lynn@greengalactic.com.