Hybrid Cinema

For Immediate Release:

LOS ANGELES, CA – December 29, 2011 – Hybrid Cinema, The Colburn School and the California Dance Institute (CDI) are pleased to announce the Los Angeles premiere of the feature length documentary Joffrey: Mavericks of American Dance at Zipper Concert Hall at The Colburn School on Wednesday, February 1, 2012 at 8:00pm.  Joffrey: Mavericks of American Dance, directed by Bob Hercules, is the first film to chronicle how the legendary Joffrey Ballet revolutionized American ballet by daringly combining modern dance with traditional ballet.  The Los Angeles premiere will include a Q&A immediately following the screening moderated by Sasha Anawalt, Director, Arts Journalism Programs at USC Annenberg School for Communication & Journalism, with panelists Leslie Carothers-Aromaa, Artistic Director of the Colburn School’s Trudl Zipper Dance Institute, Carole Valleskey, Founder and Director of CDI, Francoise Martinet Moriarty, former Joffrey dancer from the company’s earliest days in the late 1950s, and Jodie Gates, Artistic Director of the Laguna Beach Dance Festival, Associate Professor of Dance at UC Irvine and former Joffrey principal dancer.

General admission tickets are $20 and will go on sale the first week of January.  The Los Angeles event follows the film’s world premiere, which will be held at Dance On Camera Festival January 27th in NYC at Walter Reade Theater in Lincoln Center.  Zipper Concert Hall at The Colburn School is located at 200 South Grand Avenue, Los Angeles, CA 90012. Public parking is available at lots adjacent to the school and limited street parking is also available within the area.  For more information, please visit http://www.joffreymovie.com/

Joffrey Ballet Dancers April Daly & Fabrice Calmels 2007 Photo courtesy Joffrey Ballet

Synopsis –
Joffrey: Mavericks of American Dance
Director: Bob Hercules
Country: USA, 2012, 90min.
This insightful documentary, executive produced by Harold Ramis and Jay Alix and produced by Una Jackman and Erica Mann Ramis, examines the dynamic trajectory of the groundbreaking American ballet company – The Joffrey Ballet – which daringly combined traditional ballet and modern dance at a time when it was not routinely accepted. Weaving together a wealth of archival footage, behind-the-scene photos and interviews with former and current Joffrey star dancers, director Bob Hercules (Bill T. Jones: A Good Man) documents the struggles and achievements of the Joffrey from its newfound beginnings in 1956 to the Company’s present international success. The film features rare excerpts from many seminal Joffrey works including Astarte, Trinity and Billboards, as well as breakthrough collaborations with choreographers such as Twyla Tharp, Leonid Massine, Laura Dean, and Kurt Jooss. Founders Robert Joffrey and Gerald Arpino and a host of ballet notables, including Gary Chryst, Trinette Singleton, Helgi Tomasson, Kevin McKenzie and more, are featured in the film. Narrated by Tony® and Emmy® Award winner Mandy Patinkin, the film is a rich chronicle of a ballet company that continues to reinvent itself, raise the bar and invigorate audiences worldwide.  See list of full credits at http://www.imdb.com/title/tt1829041/fullcredits.

Gerald Arpino's "Light Rain" Photo credit: Herbert Migdoll

Distribution –
Following the film’s world premiere in NYC in late January, Joffrey: Mavericks of American Dance will embark on a U.S. tour through Spring 2012 with stops not only in Los Angeles but also in Chicago, San Francisco, Detroit, Aspen, St. Louis, and many other cities. Special one-off events with Joffrey alumni and limited theatrical engagements are planned. The documentary will then have a VOD/DVD/digital release in June of 2012 through New Video.

Simultaneous Screenings –
The film will also simultaneously premiere in theaters around the country via simulcast through Emerging Pictures network of theaters on the weekend of Saturday, January 28th. A pioneering project, this marks the first time a film has simulcast its world premiere out of a major festival (learn more here).  Audiences at screenings across the country will be able to participate in a Q&A session from the New York City world premiere through a live Twitter feed.  Visit http://www.emergingpictures.com/2011/12/19/joffrey for updates on exact theater locations.


Multimedia – The Expanded Joffrey Story –
Hybrid Cinema is also releasing multimedia companion projects with exclusive content for fans wishing to further explore the Joffrey legend beyond the film.  The first of these initiatives is a series of digital photobooks called Joffrey Maverick Moments.  Each new edition will be available for free from the film’s website and Facebook page.  The digital photobooks are based on themes and time frames found in the film with photos accompanied by quotes from Robert Joffrey, his friends and associates, as well as alumni interviews that provide further insight and background into the Company. Future Joffrey Maverick Moments may explore such themes as Joffrey’s Nutcracker through the years, Joffrey’s psychedelic rock ballet Astarte, Arpino’s most well regarded ballets (The Clowns, Trinity, Olympics, Round of Angels, Light Rain), and more.  Hybrid Cinema has started releasing a series of audio podcasts with exclusive new interviews of Joffrey alumni.  These podcasts utilize the SoundCloud platform and are available through the film’s Facebook page for fans only.  The multimedia companion projects will be released over the next few months, through the premieres and leading up to the DVD release in June.  Regular content, including film clips, bonus outtakes, and blog articles, is also available on the film’s website and YouTube channel.


Director Bob Hercules –
Bob Hercules is an award-winning veteran producer/director (Forgiving Dr. Mengele, Bill T. Jones: A Good Man, Senator Obama Goes to Africa).  The co-founder of Media Process Group, his work has been seen widely on PBS, The Discovery Channel, The Learning Channel and the Independent Film Channel (IFC). He has also directed commercials for the Chicago Symphony Orchestra, the Alzheimer’s Association, McDonald’s Corporation, Gap Clothing Stores and the Obama For President Campaign.  His documentary, A Good Man, co-directed by Gordon Quinn, chronicles the intense creative journey of Bill T. Jones – a 2010 Kennedy Center Honors recipient and two-time Tony® Award winner for Best Choreography.  It premiered on November 11, 2011 on PBS’ celebrated series American Masters.


The Joffrey Ballet –
For more than a half-century, The Joffrey Ballet’s commitment to taking world-class, artistically vibrant work to a broad and varied audience has created a solid foundation that continues to support the Company’s unprecedented capacity for achieving important “firsts.” Today, the Joffrey, which has been hugely successful in its former residences in New York and Los Angeles, lives permanently in a brilliant new facility, Joffrey Tower, in the heart of America – Chicago, Illinois. The Company’s commitment to accessibility is met through the most extensive touring schedule of any dance company in history, an innovative and highly effective education program including the much lauded Joffrey Academy of Dance, Official School of The Joffrey Ballet, and collaborations with myriad other visual and performing arts organizations.

Co-founded in 1956 by visionary teacher Robert Joffrey and dancer Gerald Arpino, who would become the organization’s principal choreographer, The Joffrey Ballet began as a DIY dance company of six dancers touring the United States in a borrowed station wagon. What started as a childhood dream quickly grew into one of the world’s most exciting and prominent ballet companies. Together, Joffrey and Arpino transformed the face of dance by merging classical ballet technique with bold new perspectives for edgy new ballets that challenged conventions. Aggressive touring took the Company from school auditoriums across America’s Heartland, to the White House at Jacqueline Kennedy’s invitation, on to Russia for a month-long tour during the height of the Cold War, and beyond.  They also garnered extensive media attention for their daring originality, which included appearances on The Ed Sullivan Show, the cover of Time Magazine, and in major motion pictures such as Save the Last Dance and Robert Altman’s The Company (which is based on the Joffrey).

Classically trained to the highest standards, The Joffrey Ballet expresses a unique, inclusive perspective on dance, proudly reflecting the diversity of America with its Company, audiences and repertoire, which includes major story ballets, reconstructions of masterpieces, and contemporary works. The Joffrey Ballet continues to thrive under internationally renowned Artistic Director Ashley C. Wheater and Executive Director Christopher Clinton Conway. The Joffrey Ballet has become one of the most revered and recognizable arts organizations in America and one of the top dance companies in the world. To learn more, please visit http://joffrey.org/.


The Colburn School/Zipper Hall –

The Colburn School’s mission is to provide the highest quality performing arts education in an optimal learning environment. Founded in 1950, The Colburn School was established as a small preparatory school in connection with the University of Southern California’s School of Music. The School became an independent, nonprofit institution in 1980 through the generous support of its benefactor, Richard D. Colburn. In 1998, The Colburn School moved to its current location on South Grand Avenue. One of LA’s most popular performance halls, the intimate 435-seat Zipper Hall at The Colburn School is home to many arts groups from the greater Los Angeles area, including the Los Angeles Chamber Orchestra, Camerata Pacifica, Southwest Chamber Music, Monday Evening Concerts, Lark Musical Society, and Piano Spheres. For more information, please call 213-621-4514 or visit http://www.colburnschool.edu.

The California Dance Institute –

California Dance Institute (CDI) is an in-school and after-school arts education program for low-income elementary school children that encourages discipline, self-expression and the pursuit of excellence through dance. CDI is the newest affiliate of the world-renowned National Dance Institute, founded in 1976 by New York City Ballet’s Jacques d’Amboise, and the subject of the Academy Award-winning film He Makes Me Feel Like Dancin’.  Directed by former Joffrey Ballet principal dancer, Carole Valleskey, the CDI program consists of weekly dance classes in the schools, primarily for 3rd – 6th grade students.  Today the program serves 1,400 students in eight elementary schools in which over 91% of students qualify for the Free Lunch Program (indicating income of less than $33,000 for a family of four). http://www.californiadanceinstitute.org


Hybrid Cinema –
Hybrid Cinema was created by filmmaker and author Jon Reiss (Think Outside the Box Office, Selling Your Film Without Selling Your Soul) to help filmmakers navigate the ever-changing world of film distribution and marketing.  Hybrid Cinema consults with filmmakers to help them with the new digital era of distribution and marketing by utilizing modern strategies of audience engagement, special theatrical events, as well as innovative merchandising and release patterns.  Hybrid Cinema also supervises film releases. Joffrey: Mavericks of American Dance is Hybrid’s second full release of a film following the graffiti documentary Bomb It.  Indicative of the innovative release and audience engagement strategies used by Hybrid, the Joffrey: Mavericks of American Dance release marks the first time that a film has simulcast its film festival world premiere throughout the U.S. as the launch of its theatrical release.  Hybrid Cinema orchestrated this pioneering release strategy by, among other things, bringing the participating organizations together for these milestone premiere events.  For more information on Hybrid Cinema, please visit http://www.hybridcinema.com/

Key Links –
Official Movie Site – http://www.joffreymovie.com/
Movie YouTube Channel – http://www.youtube.com/user/JoffreyMovie
Movie Facebook – http://www.facebook.com/JoffreyBalletMovie
Movie Twitter – http://twitter.com/#%21/JoffreyMovie
Joffrey Ballet Site – http://joffrey.org/

For more information, or to request screeners, images, and interviews, please contact Green Galactic’s Lynn Tejada at 213-840-1201 or lynn@greengalactic.com

Gerald Arpino's "Light Rain" Photo credit: Herbert Migdoll

Hybrid Cinema is pleased to announce the world premiere of the feature length documentary Joffrey: Mavericks of American Dance at Dance On Camera Festival’s opening night in New York City on Friday, January 27, 2012 at 8:30pm. A repeat presentation will occur at Dance On Camera on the following day, Saturday, January 28th at 1:30pm. Both Dance On Camera screenings of Joffrey: Mavericks of American Dance will be held at Walter Reade Theater in Lincoln Center. A stellar line-up of dance world panelists will be featured in Q&A sessions at both New York City screenings of the film.  Joffrey: Mavericks of American Dance, the first film to chronicle how the legendary Joffrey Ballet revolutionized American ballet by daringly combining modern dance with traditional ballet, will also simultaneously premiere in theaters around the country via simulcast through Emerging Pictures on Saturday, January 28th. An accompanying art exhibit, featuring bold photos and posters by Herbert Migdoll (painter and official photographer for The Joffrey Ballet) will also be displayed during the month of January at the Frieda and Roy Furman Gallery at Walter Reade Theater.

Hybrid Cinema Presents
 New Documentary
Joffrey: Mavericks of American Dance

World Premiere & Theatrical Release Launch in New York City

At Dance On Camera Festival

January 27-28, 2012

Simulcasting Throughout the U.S. via Emerging Pictures


LOS ANGELES, CA – November 21, 2011 – Hybrid Cinema is pleased to announce the world premiere of the feature length documentary Joffrey: Mavericks of American Dance at Dance On Camera Festival’s opening night in New York City on Friday, January 27, 2012 at 8:30pm. A repeat presentation will occur at Dance On Camera on the following day, Saturday, January 28th at 1:30pm. Both Dance On Camera screenings of Joffrey: Mavericks of American Dance will be held at Walter Reade Theater in Lincoln Center. A stellar line-up of dance world panelists will be featured in Q&A sessions at both New York City screenings of the film.  Joffrey: Mavericks of American Dance, the first film to chronicle how the legendary Joffrey Ballet revolutionized American ballet by daringly combining modern dance with traditional ballet, will also simultaneously premiere in theaters around the country via simulcast through Emerging Pictures on Saturday, January 28th. An accompanying art exhibit, featuring bold photos and posters by Herbert Migdoll (painter and official photographer for The Joffrey Ballet) will also be displayed during the month of January at the Frieda and Roy Furman Gallery at Walter Reade Theater.

Dance On Camera’s opening night celebration will launch with the world premiere of Joffrey: Mavericks of American Dance and include attendance by the director, Bob Hercules, and several members of the cast. The film, and associated Q&A session for the Saturday, January 28th matinee screening at 1:30pm, will simultaneously premiere for dance enthusiasts in participating theaters across the country via the Emerging Pictures network of theaters. A pioneering project, this marks the first time a film has simulcast its world premiere out of a major festival. Audiences at premiere screenings across the country will be able to participate in the New York City Q&A session on Saturday through a live Twitter feed. Walter Reade Theater and the Freida and Roy Furman Gallery are located at 165 West 65th Street, Lincoln Center, New York, NY 10023. Tickets for the screenings go on sale Thursday, January 5, 2012 at the Walter Reade Theater’s box office and online at FilmLinc.com. For more information, please visit www.joffreymovie.com.

Synopsis –
Joffrey: Mavericks of American Dance
Director: Bob Hercules
Country: USA, 2012, 90min.
This insightful documentary, executive produced by Harold Ramis and Jay Alix and produced by Una Jackman and Erica Mann Ramis, examines the dynamic trajectory of the groundbreaking American ballet company – The Joffrey Ballet – which daringly combined traditional ballet and modern dance at a time when it was not routinely accepted. Weaving a wealth of archival footage, behind-the-scene photos and interviews with former and current Joffrey star dancers, director Bob Hercules (Bill T. Jones: A Good Man) documents the struggles and achievements of the Joffrey from its newfound beginnings in 1956 to the Company’s present international success. The film features rare excerpts from many seminal Joffrey works including Astarte, Trinity and Billboards, as well as breakthrough collaborations with choreographers such as Twyla Tharp, Leonid Massine, Laura Dean, and Kurt Jooss. Founders Robert Joffrey and Gerald Arpino and a host of ballet notables, including Gary Chryst, Trinette Singleton, Helgi Tomasson, Kevin McKenzie and more, are featured in the film. Narrated by Tony® and Emmy® Award winner Mandy Patinkin, the film is a rich chronicle of a ballet company that continues to reinvent itself, raise the bar and invigorate audiences worldwide.  See list of full credits at www.imdb.com/title/tt1829041/fullcredits.

Screening Schedule –
Joffrey: Mavericks of American Dance screenings at Dance On Camera are accompanied by special appearances at panel discussions related to the film:

Friday, January 27 [8:30pm] at Walter Reade Theatre:

Moderator Anna Kisselgoff, former Chief Dance Critic of The New York Times; Ashley C. Wheater, Artistic Director of The Joffrey Ballet; Bob Hercules, Director of the film; Kevin McKenzie, Artistic Director of American Ballet Theater and former Joffrey principal; and former Joffrey Ballet principals Brunilda Ruiz, and Adam Sklute.

Saturday, January 28 [1:30pm] at Walter Reade Theatre:

Moderator Sasha Anawalt, author of The Joffrey Ballet: Robert Joffrey and the Making of an American Dance Company (Scribner, 1996); Trinette Singleton, principal dancer of The Joffrey Ballet who appeared on Time Magazine’s cover in 1968 for rock ballet Astarte; current Artistic Director Ashley C. Wheater; and former Joffrey principal Christian Holder.

Simultaneous US Premieres –
The simulcast premieres across the country mark the launch of the film’s distribution by Hybrid Cinema, which brought Dance Films Association and Emerging Pictures together for this series of events. The simulcast of the Saturday screening, which includes introductions as well as the Q&A session featuring top former Joffrey stars, will also be streamed live into participating cinemas. Audience members throughout the US will be able to ask the stars questions live via a live Twitter feed. Visit www.emergingcinemas.com for updates on exact theater locations.

Photo Exhibit –
The screenings are accompanied by a colorful photo exhibit in the Frieda and Roy Furman Gallery by Herbert Migdoll, painter and official photographer for The Joffrey Ballet. The exhibit highlights Joffrey’s Carousel: Celebrating 50 Years of Dance, a photographic parade of Joffrey’s dancers in costume, representing the Company’s classical and contemporary repertoire.  The multiple images on panels were shot in 2005 at the famed outdoor carousel on Chicago’s Navy Pier. The Frieda and Roy Furman Gallery is located in the Walter Reade Theater, 165 West 65th Street, Plaza Level at Lincoln Center, New York, NY 10023. Gallery admittance to the exhibition is free to the public during normal Walter Reade Theatre hours – seven days a week, 1:00pm to 10:00pm, throughout the month of January.

Gerald Arpino's "Light Rain" Photo credit: Herbert Migdoll

Distribution –
Following the film’s premiere in late January, Joffrey: Mavericks of American Dance will embark on a U.S. tour through Spring 2012 with stops in Los Angeles, Chicago, San Francisco, Detroit, Aspen, St. Louis, and many other cities. Special one-off events with Joffrey alumni and limited theatrical engagements are planned. The documentary will then have a VOD/DVD/digital release in June of 2012 through New Video.

Multimedia – The Expanded Joffrey Story –
Hybrid Cinema is also releasing multimedia companion projects with exclusive content for fans wishing to further explore the Joffrey legend beyond the film.  The first of these initiatives is a series of digital photobooks called Joffrey Maverick Moments.  Each new edition will be available for free from the film’s website and Facebook page.  The digital photobooks are based on themes and time frames found in the film with photos accompanied by quotes from Robert Joffrey, his friends and associates, as well as alumni interviews that provide further insight and background into the Company. Future Joffrey Maverick Moments may explore such themes as Joffrey’s Nutcracker through the years, Joffrey’s psychedelic rock ballet Astarte, Arpino’s most well-regarded ballets (The Clowns, Trinity, Olympics, Round of Angels, Light Rain), and more. Starting December 1st, Hybrid Cinema will start releasing a series of audio podcasts with exclusive new interviews of Joffrey legends.  These podcasts will utilize the SoundCloud platform and will be available through the film’s Facebook page for fans only.  The multimedia companion projects will be released over the next few months, through the premieres and leading up to the DVD release.  Regular weekly content, including film clips and bonus outtakes, is also available on the film’s website blog and YouTube channel.

Director Bob Hercules –
Bob Hercules is an award-winning veteran producer/director (Forgiving Dr. Mengele, Bill T. Jones: A Good Man, Senator Obama Goes to Africa).  The co-founder of Media Process Group, his work has been seen widely on PBS, The Discovery Channel, The Learning Channel and the Independent Film Channel (IFC). He has also directed commercials for the Chicago Symphony Orchestra, the Alzheimer’s Association, McDonald’s Corporation, Gap Clothing Stores and the Obama For President Campaign.  His documentary, A Good Man, co-directed by Gordon Quinn, chronicles the intense creative journey of Bill T. Jones – a 2010 Kennedy Center Honors recipient and two-time Tony® Award winner for Best Choreography.  It premiered on November 11, 2011 on PBS’ celebrated series American Masters.

The Joffrey Ballet –
For more than a half-century, The Joffrey Ballet’s commitment to taking world-class, artistically vibrant work to a broad and varied audience has created a solid foundation that continues to support the Company’s unprecedented capacity for achieving important “firsts.” Today, the Joffrey, which has been hugely successful in its former residences in New York and Los Angeles, lives permanently in a brilliant new facility, Joffrey Tower, in the heart of America – Chicago, Illinois. The Company’s commitment to accessibility is met through the most extensive touring schedule of any dance company in history, an innovative and highly effective education program including the much lauded Joffrey Academy of Dance, Official School of The Joffrey Ballet, and collaborations with myriad other visual and performing arts organizations.

Co-founded in 1956 by visionary teacher Robert Joffrey and dancer Gerald Arpino, who would become the organization’s principal choreographer, The Joffrey Ballet began as a DIY dance company of six dancers touring the United States in a borrowed station wagon. What started as a childhood dream quickly grew into one of the world’s most exciting and prominent ballet companies. Together, Joffrey and Arpino transformed the face of dance by merging classical ballet technique with bold new perspectives for edgy new ballets that challenged conventions. Aggressive touring took the Company from school auditoriums across America’s Heartland, to the White House at Jacqueline Kennedy’s invitation, on to Russia for a month-long tour during the height of the Cold War, and beyond.  They also garnered extensive media attention for their daring originality, which included appearances on The Ed Sullivan Show, the cover of Time Magazine, and in major motion pictures such as Save the Last Dance and Robert Altman’s The Company (which is based on the Joffrey).

Classically trained to the highest standards, The Joffrey Ballet expresses a unique, inclusive perspective on dance, proudly reflecting the diversity of America with its Company, audiences and repertoire, which includes major story ballets, reconstructions of masterpieces, and contemporary works. The Joffrey Ballet continues to thrive under internationally renowned Artistic Director Ashley C. Wheater and Executive Director Christopher Clinton Conway. The Joffrey Ballet has become one of the most revered and recognizable arts organizations in America and one of the top dance companies in the world. To learn more, please visit joffrey.org.

Dance On Camera –
Dance Films Association’s annual Dance On Camera Festival celebrates the immediacy, energy, and mystery of dance combined with the intimacy of film. Considered the “mother” of dance film festivals, the Dance On Camera Festival presents a broad range of independently made documentaries, short films, features, and animation.  Dance On Camera Festival has been produced by Dance Films Association since 1971, and co-sponsored by The Film Society of Lincoln Center since 1996. www.dancefilms.org/festival

Emerging Pictures –
Emerging Pictures is the largest all-digital specialty film and alternate content theater network in the United States. With a network of arts institutions, media arts centers and independent art house theaters, tied together through digital technology, Emerging is able to cost-effectively exhibit art films, documentaries, foreign language films, independent cinema and cultural programming. The Emerging Cinemas Network currently consists of 95 venues and is rapidly growing. www.emergingpictures.com

Hybrid Cinema –
Hybrid Cinema was created by filmmaker and author Jon Reiss (Think Outside the Box Office, Selling Your Film Without Selling Your Soul) to help filmmakers navigate the ever-changing world of film distribution and marketing.  Hybrid Cinema consults with filmmakers to help them with the new digital era of distribution and marketing by utilizing modern strategies of audience engagement, special theatrical events, as well as innovative merchandising and release patterns.  Hybrid Cinema also supervises film releases.  Joffrey: Mavericks of American Dance is Hybrid’s second full release of a film following the graffiti documentary Bomb It.  Indicative of the innovative release and audience engagement strategies used by Hybrid, the Joffrey: Mavericks of American Dance release marks the first time that a film has simulcast its film festival world premiere throughout the U.S. as the launch of its theatrical release.  Hybrid Cinema orchestrated this pioneering release strategy by, among other things, bringing the participating organizations together for these milestone premiere events.  For more information on Hybrid Cinema, please visit www.hybridcinema.com.

Key Links –
Official Movie Site – www.joffreymovie.com
Movie Youtube Channel – www.youtube.com/user/JoffreyMovie
Movie Facebook – www.facebook.com/JoffreyBalletMovie
Movie Twitter – twitter.com/#!/JoffreyMovie
Joffrey Ballet Site – joffrey.org

#                #                #

For more information, or to request screeners, images, and interviews, please contact Green Galactic’s Lynn Tejada at 213-840-1201 or lynn@greengalactic.com

Alex Face graffiti image from Bomb It 2 (photo credit: Jon Reiss)

Jon Reiss, the director of Bomb It, the global graffiti documentary, and his team, have a lot to announce and celebrate this month.  Starting as early as today – November 1, 2010 – Bomb It can be seen in tens of millions of cable, satellite, and telco Video On Demand (VOD) homes.  In mid-November the Bomb It team will be releasing a free geo-location graffiti and street art application (app) for both iPhone and Android operating systems (tentative release date: 11/22/10).  And Bomb It 2, commissioned as a web series exclusively for the digital broadcast network Babelgum, is rolling out new weekly episodes at http://www.babelgum.com/bombit2.

For Immediate Release:
November 1, 2010

Bomb It
The Global Graffiti Documentary
Set To Introduce New iPhone and Android App
In November 2010
+ Bomb It VOD Launch This Month
+ Bomb It 2 Web Series Continues on Babelgum this Month

LOS ANGELES, CA – Jon Reiss, the director of Bomb It, the global graffiti documentary, and his team, have a lot to announce and celebrate this month.  Starting as early as today – November 1, 2010 – Bomb It can be seen in tens of millions of cable, satellite, and telco Video On Demand (VOD) homes.  In mid-November the Bomb It team will be releasing a free geo-location graffiti and street art application (app) for both iPhone and Android operating systems (tentative release date: 11/22/10).  And Bomb It 2, commissioned as a web series exclusively for the digital broadcast network Babelgum, is rolling out new weekly episodes at http://www.babelgum.com/bombit2.  Learn about these and more at http://www.bombit-themovie.com.

Bomb It’s VOD premiere goes out over 75 cable, satellite and telco operators including the following:
- Armstrong
- AT&T
- Atlantic Broadband
- Blue Ridge
- Bresnan
- Charter
- DIRECTV VOD
- DISH Network IPVOD
- Insight
- Mediacom
- RCN
- Service Electric
- Suddenlink
- Verizon
- Wave

Click on Alex Face graffiti image (above) to see Bomb It 2‘s Bangkok episode
on Babelgum (photo credit: Jon Reiss)

The FREE Bomb It geo-location graffiti and street art app will work on both iPhone and Android operating systems when it’s released later this month (11/22/10 tentative but visit the Bomb It site for updates).  This app will allow users to take photos of graffiti and street art in any city in the world and upload images to Google maps.  Simultaneously – anyone in any city will be able to press a button to see on Google maps where others have posted exciting street art. Award-winning director Jon Reiss, named one of Daily Variety’s “10 Digital Directors to Watch,” views this as a natural extension of the Bomb It project – “We are connected with artists and fans throughout the world – how wonderful would it be to have a tool in which they could share a love for this art form with each other.”  The app will also come loaded with Bomb It episodes.

In addition to the VOD launch and upcoming iPhone/Android app, Bomb It 2 launched on Babelgum in October 2010.  Bomb It 2 was commissioned as a web series exclusively for the digital broadcast network Babelgum and expands the global reach of Jon Reiss’ exploration of graffiti and street art into new and unexplored areas of Asia and South East Asia, the Middle East as well as Europe, the United States and Australia.  Reiss traveled by himself to Bangkok, Jakarta, Singapore, Hong Kong, Tel Aviv, Palestinian refugee camps on the West Bank, Perth, Melbourne, Copenhagen, Chicago and Austin.  Artists featured include Klone, KnowHope, GreatBates, Zero, Darbotz, Killer Gerbil, Bon, Alex Face, Sloke, Husk Mit Navn, Ash, Phibs, Stormie Mills, Beejoir and many more.

“I was inspired to explore how and where graffiti and street art had penetrated the globe into some of the most unlikely places – such as Singapore.    I am especially fascinated in how each culture (and each person) takes this art form and makes it their own – and how the local culture affects the development of graffiti in each place that I visited. Tel Aviv and the refugee camps of Bethlehem couldn’t be more different.  The former is on the verge of a street art explosion similar to Barcelona in the early 90s.  In the West Bank, graffiti is much more about a political statement and “art” is often viewed as reconciliation.  At the same time it was interesting to see how some of the constants of graffiti exist nearly everywhere – from Perth to Copenhagen: the need to express oneself in public – and the addictive nature of getting up!”

Read more about the making of the Bomb It 2 web series here: http://blog.bombit-themovie.com/2010/10/loving-the-webseries-form

About Babelgum:
Founded in 2005, Babelgum is a free, revolutionary Internet and Mobile TV platform supported by advertising.  Babelgum combines the full-screen video quality of traditional television with the interactive capabilities of the Internet and offers professionally produced programming on-demand to a global audience.  Babelgum’s goal is to act as an international ‘glue,’ bringing a huge range of professional and semi-professional content to a global audience – like a modern-day Tower of Babel.  Bomb It 2 is the latest evidence of Babelgum’s growing involvement with street art culture, both in terms of its extensive collection of street art feature films and videos and its involvement with events such as the international Meeting of Styles and the recently launched Moniker Art Fair.

#                #                #

For more information, images or to request interviews please contact Green Galactic’s Lynn Tejada (née Hasty) at 213-840-1201 or lynn@greengalactic.com.

For Immediate Release: January 11, 2010

New Book from Award-Winning Filmmaker Jon Reiss
Think Outside the Box Office:
The Ultimate Guide to Film Distribution and Marketing for the Digital Era
To Be Released in Print on March 15, 2010

LOS ANGELES, CA – Award winning filmmaker Jon Reiss is set to release his new book Think Outside the Box Office: The Ultimate Guide to Film Distribution and Marketing for the Digital Era on March 15, 2010. The book is a primer for filmmaking in the digital era covering distribution of all types of media content – feature films, shorts, webisodes, transmedia, vblogs, etc., and is the first to address the new distribution and marketing landscape facing filmmakers today. For more information please visit www.thinkoutsidetheboxoffice.com and the director’s blog, www.jonreiss.com/blog.

The book is a step-by-step, nuts and bolts guide to distributing and marketing a film. Each chapter addresses an essential aspect of a film’s release and offers specific techniques so filmmakers can take control of their distribution and marketing destiny.

Jon Reiss, an award-winning filmmaker himself, spoke with countless filmmakers, distributors, publicists, web programmers, festival programmers and marketing experts to create this ultimate resource of up to the minute information. Throughout the book, Reiss redefines the process from a filmmaker’s point of view empowering the reader to create unique strategies for their individual films.

“Open this book! Eat up every morsel Reiss provides. Internalize it and make it your second skin,” said Ted Hope, Producer (Adventureland, The Ice Storm, In the Bedroom, and 21 Grams).

Jon Reiss is a critically acclaimed filmmaker who has produced and directed feature films, documentaries, shorts and music videos in a career that spans nearly 30 years. Named one of the “10 Digital Directors to Watch” by Daily Variety, Reiss also teaches in the Film Directing Program at the California Institute for the Arts.

The independent film community continues to redefine itself with the collapse of the traditional independent film distribution model. Just as the digital revolution created a democratization of the means of production, a new hybrid approach to distribution has created a way for independent filmmakers to take control, combining the best techniques from each distribution arena, old and new.

Reiss will travel in the U.S. and to Singapore in the next three months. He will close out the Filmmaker Summit at the Slamdance Film Festival in Park City, UT on January 23, 2010. Other participants at the Summit include Steven Soderbergh, Brian Newman, Jamie King, Timo Vuorensola, Khavn de la Cruz, Lance Weiler and Peter Baxter. Reiss travels to NYU’s Singapore campus in February as well as to SXSW and Miami International Film Festival in March.

Jon Reiss’ Upcoming Appearances & Book Signings:

January – Park City, UT –

Sat. January 23, 2010
Slamdance Filmmaker Summit
Part V Workshop: Jon Reiss workshops an existing documentary and narrative film and creates new strategies for distribution in conversation with the filmmakers and the participants.”
11:00am to 2:00pm (US Mountain Time)
Treasure Mountain Inn
255 Main Street
Park City, UT 84060
Book Signing from 2:00 – 2:30pm
http://www.slamdance.com/summit

Sun. January 24, 2010
Book Signing
Dolly’s Bookstore Park City
510 Main Street
Park City, UT 84060
3:00 – 5:00pm
http://dollysbookstore.com/2010/01/sundance-2010-author-signings

February – Singapore –

Wed. February 17 – Thu. February 25, 2010
NYU Singapore Producing Workshop
Jon Reiss will be giving a ten day workshop on producing independent film with an emphasis on reel world survival skills, distribution and marketing.

March – Austin, TX –

Sun. March 14, 2010
SXSW Film Festival Panel
The Main Event: Finding an Audience for Your Film
Specific Location TBD
3:30pm
Book Signing Immediately After
http://sxsw.com/film/talks/panels

While in Austin and South East Asia Jon Reiss will be continuing production of Bomb It 2 for Babelgum (http://www.babelgum.com). Bomb It 2 will be a further exploration of graffiti and street art throughout the world in areas not covered in Bomb It. For Bomb It 2, Reiss will be exploring other U.S. cities such as Chicago, Austin, and San Francisco. In Asia he’ll be covering Singapore, Thailand, Indonesia and perhaps Malaysia. In Europe, Denmark and Italy – both hotbeds of graffiti – will be included and a trip to the Middle East is in the works.

# # #

For more information, photos, or to arrange interviews, please contact Green Galactic’s Lynn Hasty at 213-840-1201 and lynn@greengalactic.com.

CREDITS:

Author: Jon Reiss
Foreword by: Ted Hope
Title: Think Outside the Box Office: The Ultimate Guide to Film Distribution and Marketing for the Digital Era
Published by: Hybrid Cinema Publishing a division of Hybrid Cinema
Distributed by: SCB Distributors
Publication Date: March 2010
# ISBN-10: 098257620X
# ISBN-13: 978-0-9825762-0-5

Content: 354 black and white pages
Cover: Paperback
Size: 6” x 9”
Language: English
Subject: Filmmaking
Price: $24.95

First Printing: 2010
Copyright: c. Jon Reiss 2010 All Rights Reserved

Book Layout and Design: Will Hays
Cover Design: Justin Van Hoy
Book Title by: Susan Graves
Cover Photographer: Jay B Sauceda
Assistant Editor: Stephanie Bousley
Copy Editor: Jennifer Hoche
Website Programmer: Kazuha Torisawa

Online:
Book site – http://www.thinkoutsidetheboxoffice.com
Facebook – http://www.facebook.com/ThinkOutsidetheBoxOffice
Author blog – http://jonreiss.com/blog
Twitter – http://twitter.com/Jon_Reiss
Amazon – http://www.amazon.com/Think-Outside-Box-Office-Distribution/dp/098257620X

Grateful acknowledgement is made for permission to reprint the following copyrighted works:
- Lance Weiler’s Culture Hacker column on Piracy and Torrent Sites and Lance Weiler’s Hope is Missing MIG both originally published in Filmmaker.

Cover photo is from a B-Side screening of Before the Music Dies, Republic Square Park, Austin, Texas June 5, 2006.

Antidote Films

Jon Reiss’ Global Graffiti Documentary
Bomb It
- Currently Hitting Film Festivals Around the Planet
- US Theatrical Release Around the Corner – Spring 2008

LOS ANGELES, CA – Antidote Films is pleased to present Bomb It, the global graffiti documentary by award winning director Jon Reiss. Currently on a whirlwind international film festival tour, the film will screen theatrically for US audiences in spring 2008 followed by the DVD release. Featuring street artists and top graffiti writers from 5 continents Bomb It is the first film to update the story of graffiti with a truly international perspective. Personalities such as Cornbread, Lady Pink, acclaimed hip hop artist and former graffiti writer KRS One, international art machine Shepard Fairey, Brazilian bombing twin brothers Os Gemeos, and others share their lives with the camera. Globally comprehensive as well as politically relevant, a recent review by IGN.com reported, “… At the core of the film is a poignant social statement about public space and the war being waged for it.” To learn more please visit http://bombit-themovie.com and http://www.myspace.com/bombitthemovie and for constant updates about this film and graffiti culture in general, especially artist’s rights, visit the Bomb It blog at http://bombit-themovie.com/blog.

Hot off the heels of festivals in Helsinki, Calgary, Berlin and Ireland, Bomb It hits these fine festivals in the coming weeks with more TBA:
- Sao Paulo International Film Festival, Brazil – Latin American premiere on 10/25, 10/27, 10/29
- Doclisboa, Lisbon, Portugal – the centerpiece of the closing night festivities on 10/26 & 10/28
- Olympia Film Festival, Washington, USA – 11/7
- Leeds International Film Festival, England – official UK premiere on 11/9, 11/10 & 11/18
- Oslo International Film Festival, Norway – 11/19, 11/20 &11/21
- British Film Institute, Southbank, London, England – 11/23
- Black Nights Film Festival POFF, Tallinn, Estonia – opening night on 11/24

And these upcoming festivals with screening times and dates TBD:
- IDFA Amsterdam, Netherlands – Docs for Sale (festival runs: 11/22 – 12/2)
- Black Soil International Hip Hop Festival, Amsterdam/Rotterdam, Netherlands – (festival runs: 11/23 – 12/2)
- Espontánea Film Festival, Saragossa, Spain – June 2008

Starting with graffiti’s roots in New York and Philadelphia, Bomb It goes on to explore the graff cultures in London, Paris, Amsterdam, Hamburg, Barcelona, Berlin, Cape Town, São Paulo, and Tokyo, before finally wrapping up in Los Angeles. The film features original footage with artists around the world who have taken the form and applied it to their particular cultural and social conditions, from Latin America, where graffiti has been adapted into the mural tradition, to Japan where anime inspired rakugaki juxtaposes with formal calligraphy and conformist societal norms, to Europe where a dadaist/surrealist tradition produces deliberately confrontational prankstering.

While some believe the roots of graffiti can be traced back to pre-linguistic cave markings and the innate human need for self-expression, graffiti remains a highly controversial issue. Using a myriad of original interviews as well as guerilla footage of graffiti writers in action, Bomb It tells the story of contemporary graffiti from its roots in ancient rock paintings through Picasso to Latino placas through its notorious emergence as a visual adjunct to the rise of hip hop culture in 1970′s New York City culminating in its current, pervasive presence in a myriad of forms – on the streets and in pop culture throughout the world, co-opted into advertising, on our clothing, etc.

The controversy surrounding graffiti is an integral part of the story: from anti-tagging groups, to the impact of New York City’s infamous “Quality of Life” laws which directly targeted illicit writing (the film includes an interview with NYC’s most outspoken graffiti critic, NYC Councilman Peter Vallone Jr.), to the proliferation of these laws throughout the world. Graffiti – as well as stenciling, stickering, postering, and any unsanctioned graphic “interference” in public space – raises important questions that delve deep into our contemporary social structure such as: Who has the right to express themselves? What is a canvas? Where should art take place? If public space is a forum for discussion, which voices will be heard?

Bomb It is the most comprehensive documentary about graffiti and street art to date. Roughly 200 artists were interviewed for this film. In addition to those named above, interviewees included Mear One, Terrible T-KID 170, Taki 183, Zephyr, Tribe, Tats Cru, Chaz Bojorquez, Robbie Conal, Ron English, Cope 2, Daim, Revs, Blek Le Rat, Very One, Stay High 149, Tracy 168, KET, Chino, Revok, Pez, Sixe, Zezao, Faith 47 and so many more (see http://bombit-themovie.com/artists/default.html for full list of artists interviewed).

The film’s soundtrack combines a striking roster of hip hop, electronic music and native sounds from some of the locales visited. Highlights include tracks by Immortal Technique, Big Syphe, Disco D, Donald Byrd, Spank Rock, Virgin Tears vs Dave The Hustler, and Mathematics. Indie record labels such as Highpoint Lowlife, Daptone Records, and Ninja Tune were extremely helpful in the process. Soweto Gospel Choir, ACFC Choir, and Black Noise underscore the South African scenes while the São Paulo portion boasts songs by Brazil’s Arthur Joly, and ARD, and Uruguay’s Federico Ramos Composed.

“Filmmaker Jon Reiss finds himself drawn to subcultures with guts,” the Village Voice wrote in May of this year during an interview for Bomb It’s world premiere at the 2007 Tribeca Film Festival. Named one of “10 Digital Directors to Watch” by Daily Variety, Reiss has covered the West Coast punk explosion, documented the notorious San Francisco performance group Survival Research Laboratories, rave culture in his debut feature-length documentary, Better Living Through Circuitry, and now graffiti culture. He also has a non-doc under his belt: the award-winning dark psychological drama, Cleopatra’s Second Husband. Also famous for his music videos, in 1995 the Toronto Film Festival curated a retrospective of Reiss’ music videos, which included 1992’s acclaimed Nine Inch Nails video, “Happiness in Slavery.” Jon Reiss’ work has screened at festivals, theaters and cultural centers throughout the world as well as on channels such as IFC, Showtime, and the Sundance Channel. Reiss received his MFA from the UCLA Film School.

# # #

For more information, images and interviews, please contact Green Galactic’s Lynn Hasty at 213-840-1201 or lynn@greengalactic.com.