PRODUCT DELUXE was born in April 1999, following a trip to Belfast by Justin Deighton. His DJing skills had been requested at Digital Boogie, the club run by Timmy Stewart, Glenn McCartney and Mark Bell. At the end of the night, Justin found himself in the studio with Timmy and Glenn, with the intention of just seeing what would happen!  Four days and a few fat ones later, their first EP was complete.  The title “24 Eastside” was taken from the address of the studio and Eastside Movement became the moniker for the mad trio.

In the words of Muzik’s Dave Mothersole at the time, “….they’re off to a very good start – a label to watch..”.From then on Product Deluxe has developed into one of the UK’s leading house labels with the developing production skills of the handful of people involved (which include Justin, Peace Division’s Justin Drake, Gary Marsden of Hot Lizard fame and Timmy Stewart and Glenn McCartney aka New Alumnists), becoming second to none.

Product Deluxe has forged strong ties with DJ’s and labels worldwide, which has lead to remix trades with Hipp-E, Master D, Chris Duckenfield, Derrick Carter and wild praise from DJs like Laurent Garnier (“I’ve been following this label from the start. The music gets better and better every time. Great stuff.”), Groove Armada’s Andy Cato ("A wonderful record. (Our) tune of the week on Kiss”), and Danny Rampling (Radio One) (“3 tracks played off the same label, in one show”).  Obviously, Product Deluxe is carving themselves out to be a label of style and quality.

Justin Deighton Biography

DJ'ing for over 10 years now, Justin Deighton first started his career playing alongside legendary Balearic/Acid House DJ Johnny Walker. This lead to a monthly slot at London's now infamous Sunday night session of Full Circle. DJ'ing lead to his producing career and after his first release on Cowboy Records in 1992 (Talisman - "Only You") he soon became part of the Flying Records crew which saw him travelling up and down the country playing at a host of nights run by notorious UK club promoter Charlie Chester.

In 1993, Justin became Promotions Manager for SubLevel, promoting labels such as FNAC and was involved in the launch of labels including F Communications and various US labels like New York techno don Damon Wild's Synewave and Experimental. While still recording and DJ'ing in 1994, Justin hooked up with Stuart McLellen and launched Pacific Records which saw the pair DJ'ing the world over and promoting the label. After 5 years, 18 releases (including the classic "The Theme" by Hot Lizard) and a compilation album Justin and Stuart opted to part company and pursue their own solo interests. Stuart stayed in Paris while Justin returned to London and launched his own label PRODUCT DELUXE.

Product Deluxe has now been running 2 years and Justin continues to DJ at various clubs throughout the world, including South Africa, Germany, Russia, Czech Republic, and France in 2001 and has been monthly resident at Vapour @ Fabric, London) and Digital Boogie in Belfast.