For Immediate Release: January 11, 2010

New Book from Award-Winning Filmmaker Jon Reiss
Think Outside the Box Office:
The Ultimate Guide to Film Distribution and Marketing for the Digital Era
To Be Released in Print on March 15, 2010

LOS ANGELES, CA – Award winning filmmaker Jon Reiss is set to release his new book Think Outside the Box Office: The Ultimate Guide to Film Distribution and Marketing for the Digital Era on March 15, 2010. The book is a primer for filmmaking in the digital era covering distribution of all types of media content – feature films, shorts, webisodes, transmedia, vblogs, etc., and is the first to address the new distribution and marketing landscape facing filmmakers today. For more information please visit www.thinkoutsidetheboxoffice.com and the director’s blog, www.jonreiss.com/blog.

The book is a step-by-step, nuts and bolts guide to distributing and marketing a film. Each chapter addresses an essential aspect of a film’s release and offers specific techniques so filmmakers can take control of their distribution and marketing destiny.

Jon Reiss, an award-winning filmmaker himself, spoke with countless filmmakers, distributors, publicists, web programmers, festival programmers and marketing experts to create this ultimate resource of up to the minute information. Throughout the book, Reiss redefines the process from a filmmaker’s point of view empowering the reader to create unique strategies for their individual films.

“Open this book! Eat up every morsel Reiss provides. Internalize it and make it your second skin,” said Ted Hope, Producer (Adventureland, The Ice Storm, In the Bedroom, and 21 Grams).

Jon Reiss is a critically acclaimed filmmaker who has produced and directed feature films, documentaries, shorts and music videos in a career that spans nearly 30 years. Named one of the “10 Digital Directors to Watch” by Daily Variety, Reiss also teaches in the Film Directing Program at the California Institute for the Arts.

The independent film community continues to redefine itself with the collapse of the traditional independent film distribution model. Just as the digital revolution created a democratization of the means of production, a new hybrid approach to distribution has created a way for independent filmmakers to take control, combining the best techniques from each distribution arena, old and new.

Reiss will travel in the U.S. and to Singapore in the next three months. He will close out the Filmmaker Summit at the Slamdance Film Festival in Park City, UT on January 23, 2010. Other participants at the Summit include Steven Soderbergh, Brian Newman, Jamie King, Timo Vuorensola, Khavn de la Cruz, Lance Weiler and Peter Baxter. Reiss travels to NYU’s Singapore campus in February as well as to SXSW and Miami International Film Festival in March.

Jon Reiss’ Upcoming Appearances & Book Signings:

January – Park City, UT –

Sat. January 23, 2010
Slamdance Filmmaker Summit
Part V Workshop: Jon Reiss workshops an existing documentary and narrative film and creates new strategies for distribution in conversation with the filmmakers and the participants.”
11:00am to 2:00pm (US Mountain Time)
Treasure Mountain Inn
255 Main Street
Park City, UT 84060
Book Signing from 2:00 – 2:30pm
http://www.slamdance.com/summit

Sun. January 24, 2010
Book Signing
Dolly’s Bookstore Park City
510 Main Street
Park City, UT 84060
3:00 – 5:00pm
http://dollysbookstore.com/2010/01/sundance-2010-author-signings

February – Singapore –

Wed. February 17 – Thu. February 25, 2010
NYU Singapore Producing Workshop
Jon Reiss will be giving a ten day workshop on producing independent film with an emphasis on reel world survival skills, distribution and marketing.

March – Austin, TX –

Sun. March 14, 2010
SXSW Film Festival Panel
The Main Event: Finding an Audience for Your Film
Specific Location TBD
3:30pm
Book Signing Immediately After
http://sxsw.com/film/talks/panels

While in Austin and South East Asia Jon Reiss will be continuing production of Bomb It 2 for Babelgum (http://www.babelgum.com). Bomb It 2 will be a further exploration of graffiti and street art throughout the world in areas not covered in Bomb It. For Bomb It 2, Reiss will be exploring other U.S. cities such as Chicago, Austin, and San Francisco. In Asia he’ll be covering Singapore, Thailand, Indonesia and perhaps Malaysia. In Europe, Denmark and Italy – both hotbeds of graffiti – will be included and a trip to the Middle East is in the works.

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For more information, photos, or to arrange interviews, please contact Green Galactic’s Lynn Hasty at 213-840-1201 and lynn@greengalactic.com.

CREDITS:

Author: Jon Reiss
Foreword by: Ted Hope
Title: Think Outside the Box Office: The Ultimate Guide to Film Distribution and Marketing for the Digital Era
Published by: Hybrid Cinema Publishing a division of Hybrid Cinema
Distributed by: SCB Distributors
Publication Date: March 2010
# ISBN-10: 098257620X
# ISBN-13: 978-0-9825762-0-5

Content: 354 black and white pages
Cover: Paperback
Size: 6” x 9”
Language: English
Subject: Filmmaking
Price: $24.95

First Printing: 2010
Copyright: c. Jon Reiss 2010 All Rights Reserved

Book Layout and Design: Will Hays
Cover Design: Justin Van Hoy
Book Title by: Susan Graves
Cover Photographer: Jay B Sauceda
Assistant Editor: Stephanie Bousley
Copy Editor: Jennifer Hoche
Website Programmer: Kazuha Torisawa

Online:
Book site – http://www.thinkoutsidetheboxoffice.com
Facebook – http://www.facebook.com/ThinkOutsidetheBoxOffice
Author blog – http://jonreiss.com/blog
Twitter – http://twitter.com/Jon_Reiss
Amazon – http://www.amazon.com/Think-Outside-Box-Office-Distribution/dp/098257620X

Grateful acknowledgement is made for permission to reprint the following copyrighted works:
- Lance Weiler’s Culture Hacker column on Piracy and Torrent Sites and Lance Weiler’s Hope is Missing MIG both originally published in Filmmaker.

Cover photo is from a B-Side screening of Before the Music Dies, Republic Square Park, Austin, Texas June 5, 2006.