For Immediate Release: January 11, 2010

New Book from Award-Winning Filmmaker Jon Reiss
Think Outside the Box Office:
The Ultimate Guide to Film Distribution and Marketing for the Digital Era
To Be Released in Print on March 15, 2010

LOS ANGELES, CA – Award winning filmmaker Jon Reiss is set to release his new book Think Outside the Box Office: The Ultimate Guide to Film Distribution and Marketing for the Digital Era on March 15, 2010. The book is a primer for filmmaking in the digital era covering distribution of all types of media content – feature films, shorts, webisodes, transmedia, vblogs, etc., and is the first to address the new distribution and marketing landscape facing filmmakers today. For more information please visit www.thinkoutsidetheboxoffice.com and the director’s blog, www.jonreiss.com/blog.

The book is a step-by-step, nuts and bolts guide to distributing and marketing a film. Each chapter addresses an essential aspect of a film’s release and offers specific techniques so filmmakers can take control of their distribution and marketing destiny.

Jon Reiss, an award-winning filmmaker himself, spoke with countless filmmakers, distributors, publicists, web programmers, festival programmers and marketing experts to create this ultimate resource of up to the minute information. Throughout the book, Reiss redefines the process from a filmmaker’s point of view empowering the reader to create unique strategies for their individual films.

“Open this book! Eat up every morsel Reiss provides. Internalize it and make it your second skin,” said Ted Hope, Producer (Adventureland, The Ice Storm, In the Bedroom, and 21 Grams).

Jon Reiss is a critically acclaimed filmmaker who has produced and directed feature films, documentaries, shorts and music videos in a career that spans nearly 30 years. Named one of the “10 Digital Directors to Watch” by Daily Variety, Reiss also teaches in the Film Directing Program at the California Institute for the Arts.

The independent film community continues to redefine itself with the collapse of the traditional independent film distribution model. Just as the digital revolution created a democratization of the means of production, a new hybrid approach to distribution has created a way for independent filmmakers to take control, combining the best techniques from each distribution arena, old and new.

Reiss will travel in the U.S. and to Singapore in the next three months. He will close out the Filmmaker Summit at the Slamdance Film Festival in Park City, UT on January 23, 2010. Other participants at the Summit include Steven Soderbergh, Brian Newman, Jamie King, Timo Vuorensola, Khavn de la Cruz, Lance Weiler and Peter Baxter. Reiss travels to NYU’s Singapore campus in February as well as to SXSW and Miami International Film Festival in March.

Jon Reiss’ Upcoming Appearances & Book Signings:

January – Park City, UT –

Sat. January 23, 2010
Slamdance Filmmaker Summit
Part V Workshop: Jon Reiss workshops an existing documentary and narrative film and creates new strategies for distribution in conversation with the filmmakers and the participants.”
11:00am to 2:00pm (US Mountain Time)
Treasure Mountain Inn
255 Main Street
Park City, UT 84060
Book Signing from 2:00 – 2:30pm
http://www.slamdance.com/summit

Sun. January 24, 2010
Book Signing
Dolly’s Bookstore Park City
510 Main Street
Park City, UT 84060
3:00 – 5:00pm
http://dollysbookstore.com/2010/01/sundance-2010-author-signings

February – Singapore –

Wed. February 17 – Thu. February 25, 2010
NYU Singapore Producing Workshop
Jon Reiss will be giving a ten day workshop on producing independent film with an emphasis on reel world survival skills, distribution and marketing.

March – Austin, TX –

Sun. March 14, 2010
SXSW Film Festival Panel
The Main Event: Finding an Audience for Your Film
Specific Location TBD
3:30pm
Book Signing Immediately After
http://sxsw.com/film/talks/panels

While in Austin and South East Asia Jon Reiss will be continuing production of Bomb It 2 for Babelgum (http://www.babelgum.com). Bomb It 2 will be a further exploration of graffiti and street art throughout the world in areas not covered in Bomb It. For Bomb It 2, Reiss will be exploring other U.S. cities such as Chicago, Austin, and San Francisco. In Asia he’ll be covering Singapore, Thailand, Indonesia and perhaps Malaysia. In Europe, Denmark and Italy – both hotbeds of graffiti – will be included and a trip to the Middle East is in the works.

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For more information, photos, or to arrange interviews, please contact Green Galactic’s Lynn Hasty at 213-840-1201 and lynn@greengalactic.com.

CREDITS:

Author: Jon Reiss
Foreword by: Ted Hope
Title: Think Outside the Box Office: The Ultimate Guide to Film Distribution and Marketing for the Digital Era
Published by: Hybrid Cinema Publishing a division of Hybrid Cinema
Distributed by: SCB Distributors
Publication Date: March 2010
# ISBN-10: 098257620X
# ISBN-13: 978-0-9825762-0-5

Content: 354 black and white pages
Cover: Paperback
Size: 6” x 9”
Language: English
Subject: Filmmaking
Price: $24.95

First Printing: 2010
Copyright: c. Jon Reiss 2010 All Rights Reserved

Book Layout and Design: Will Hays
Cover Design: Justin Van Hoy
Book Title by: Susan Graves
Cover Photographer: Jay B Sauceda
Assistant Editor: Stephanie Bousley
Copy Editor: Jennifer Hoche
Website Programmer: Kazuha Torisawa

Online:
Book site – http://www.thinkoutsidetheboxoffice.com
Facebook – http://www.facebook.com/ThinkOutsidetheBoxOffice
Author blog – http://jonreiss.com/blog
Twitter – http://twitter.com/Jon_Reiss
Amazon – http://www.amazon.com/Think-Outside-Box-Office-Distribution/dp/098257620X

Grateful acknowledgement is made for permission to reprint the following copyrighted works:
- Lance Weiler’s Culture Hacker column on Piracy and Torrent Sites and Lance Weiler’s Hope is Missing MIG both originally published in Filmmaker.

Cover photo is from a B-Side screening of Before the Music Dies, Republic Square Park, Austin, Texas June 5, 2006.

"Eyes Nose Mouth" - photo credit: Noemie Lafrance

Dance Camera West (DCW), recognized internationally for its month-long presentation and celebration of dance on screen, announces its Ninth Annual Dance Media Film Festival screening at venues throughout Southern California in June 2010. Dance on screen, or screendance, is a unique cinematic experience that focuses on the intersection of cinematography and choreography. The festival includes screendance as well as all forms of dance media. “The hybrid screendance medium is diverse, encompassing a broad range of cinematography styles, exhibition formats, and subject matter traversing global perspectives,” says Dance Camera West founder and director, Lynette Kessler… For Immediate Release: January 27, 2010

Dance Camera West
Announces Ninth Annual Dance Media Film Festival
Throughout Los Angeles – June 2010

LOS ANGELES, CA – Dance Camera West (DCW), recognized internationally for its month-long presentation and celebration of dance on screen, announces its Ninth Annual Dance Media Film Festival screening at venues throughout Southern California in June 2010. Dance on screen, or screendance, is a unique cinematic experience that focuses on the intersection of cinematography and choreography. The festival includes screendance as well as all forms of dance media. “The hybrid screendance medium is diverse, encompassing a broad range of cinematography styles, exhibition formats, and subject matter traversing global perspectives,” says Dance Camera West founder and director, Lynette Kessler, “The festival includes everything from experimental shorts to documentaries – ranging from surreal visual abstractions to strict narratives.” Once again DCW partners with the city’s most prominent venues in offering a host of screenings, installations, and panel discussions with visiting international artists. Please visit DCW’s website for continuous updates at www.dancecamerawest.org. See below for a preliminary schedule of events.

Dance Camera West’s Ninth Annual Dance Media Film Festival opens at the REDCAT Theater in downtown LA, with its celebrated opening night party on Friday, June 4, 2010. The opening weekend program, “ScreenDance: A New Visual Language,” will captivate audiences on Friday and Saturday night with three separate presentations of short films from around the world. The following weekend, DCW will present two days of programming at the Hammer Museum’s Billy Wilder Theatre on Saturday, June 12 and Sunday, June 13 (program TBD). On the evening of June 19th, DCW showcases work from Los Angeles-based creators in its “Local Makers” program with an entertaining outdoor, community event at the Cheviot Hills Recreation Center. For the first time, DCW’s “Local Makers” program will include student work. Look also for events in collaboration with the Goethe Institute, Los Angeles Film Festival, and American Cinematheque.

Known as one of the world’s premiere presenters of dance media, Dance Camera West aspires to awaken and infuse the public mainstream with critical creative programming. DCW has expanded the audience for dance in Southern California with the presentation of more than 1,000 dance films from 43 countries since its inception in 2002.

“Dance media is pushing art in a new direction,” says Kessler, “as choreographers and directors continue to stretch our imagination and change the way we think about dance.”

Dance Camera West founder and executive/artistic director Lynette Kessler is an accomplished dancer, choreographer, and media artist with an MFA in Dance from the University of Michigan and a BFA in Dance from York University in Toronto. Known for her innovative collaborations and dance work for the screen that have been shown in film festivals worldwide, Kessler has received numerous awards including a Lester Horton Dance Award, Alden B. Dow Creativity Fellowship, and an artist residency at Headlands Center for the Arts. She is a founding member of Media & Dance Network (MAD), has served on dance film review committees for EMPAC (Experimental Media and Performing Arts Center), American Choreography Awards, Dance on Camera Festival in New York, Moving Pictures Festival of Dance on Film in Toronto, and is a guest lecturer at UCLA, UC Irvine, and Cal Arts. Kessler sits on the board of directors for the following organizations: Buckminster Fuller Institute, Dance Channel TV, and the California Ear Unit. She is an active member of the advocacy groups: Arts for LA, California Arts Advocates, and Americans for the Arts. And she’s also on the Media Arts Advisory Committee to guide the new Media Arts initiative creating a fifth arts discipline for Los Angeles Unified School District (LAUSD).

Dance Camera West is a nonprofit organization committed to fostering and promoting the vibrant art of dance media from around the world. DCW aims to bridge the unique mix of film and dance communities in Los Angeles through the exploration of this hybrid genre. DCW also strives to create a broader and more engaged audience for dance and dance media by merging both performance and cinematic aesthetics. DCW is one of only a handful of organizations in the world that present dance media and the only one of its kind on the West Coast. The 2008 and 2009 festivals were featured in FOX News segments, Los Angeles Magazine selected Dance Camera West as its “Pick of the Month” for the June 2008 issue, the Los Angeles Times selected the Dance Camera West Dance Media Film Festival as one of the “Ten Best” dance events in Los Angeles for 2006 and 2007, and DCW was voted one of the “Top 25 Dance Organizations to Watch” by Dance Magazine in 2005 and 2006.

In addition to the planning of the upcoming June 2010 festival, Dance Camera West is also preparing a special 10-year anniversary event for 2011. In celebration of this milestone, the organization will host an international Dance Media Symposium in downtown Los Angeles, bringing together artists, dancers, educators, and film/television industry professionals. With a working title of Dance Media: The Active Spectrum, conference participants from the dance and media worlds will come together for a conversation on the exciting opportunities for expansive growth, creative expression, and innovation offered by new media. In addition to a full program of evening screenings, the 2011 anniversary event will also include a unique series of daytime panel presentations, guest speakers, and networking opportunities. A steering committee for the conference is being formed with notable artists and leaders from the international dance media community.

This year’s 2010 Dance Camera West festival is supported in part by Mortimer Levitt Foundation, James Irvine Foundation, National Endowment for the Arts, City of Los Angeles Department of Cultural Affairs, and Los Angeles County Arts Commission.

See below for DCW’s June 2010 Festival Schedule as of 1/27/10:

➢ Fri. June 4 [8:00pm] and Sat. June 5 [6:00pm & 8:00pm] at REDCAT [downtown LA]
“Screendance: A New Visual Language” (contains adult content) – Opening Night Friday!
Opening night screening and party on Friday followed by two different screening programs on Saturday. In three unique screenings over two days, this collection of innovative dance films from around the world explores the intersection between movement and cinema.
- Fri. June 4 – 8:00pm – Screening and Opening Night Reception
- Sat. June 5 – 6:00pm screening & 8:00pm screening (all three screenings different)

REDCAT, Roy and Edna Disney/CalArts Theater (Walt Disney Concert Hall Complex)
631 West 2nd Street, Los Angeles, CA 90012 (213 237-2800; http://redcat.org)
- Tickets $15 opening night ($10 for CalArts or DCW members), $10 for other screenings ($7 for CalArts or DCW members)

➢ Sat. June 12 [7:00pm] and Sun. June 13 [2:00pm & 6:00pm] at the Hammer Museum [Westwood]
Programs TBD – Three Programs over Two Days at the Hammer

Hammer Museum – Billy Wilder Theater
10899 Wilshire Blvd., Los Angeles, CA 90024 (310-443-7000; www.hammer.ucla.edu)
- FREE admission, no reservations required; seating is first come first served

➢ Sat. June 19 [8:00 – 10:00pm] at Cheviot Hills Recreation Center [West LA]
“Local Makers – LA Choreographers and Directors” – Outdoor Screening
Dance Camera West presents an outdoor screening event whereby the park will be transformed into a cinematic cross-cultural display with four different screening areas. Student work will be included for the first time. K – 12 students from LAUSD have been invited to submit work (the Call for Entries ends April 15, 2010).
Even though all the films have one thing in common – they were all created by Los Angeles- based choreographers and directors – they’re as diverse as the Southern California landscape itself. The program presents everything under the sun (or moon in this case) during this family-friendly evening. Bring a flashlight, something to sit on, and join in the fun under the stars.

Cheviot Hills Recreation Center
2551 Motor Avenue, Los Angeles, CA 90064 (310-837-4233)
- FREE admission, no reservations required

➢ Wed. June 30 [time TBA] at Goethe-Institute [mid-Wilshire]
A new documentary by Anne Linsel will screen as part of a special Pina Bausch Celebration at Goethe-Institute, the German cultural institution (more info TBA).

Goethe-Institute
5750 Wilshire Blvd., Los Angeles, CA 90036 (323-525-3388; www.goethe.de/enindex.htm)
- price TBD

More June dates, venues and programs TBA for Dance Camera West’s Ninth Annual Dance Media Film Festival. Please visit DCW’s website for continuous updates – www.dancecamerawest.org.

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For more information, press passes, photos, or to interview DCW’s founder Lynette Kessler, please contact Green Galactic’s Lynn Hasty at 213-840-1201 or lynn [at] greengalactic.com.

The Huron SubStation

For Immediate Release: December 18, 2009

New Product Line Manifest Destiny
Debuts with Unique Line of Sumptuous Candles – Beautiful Relics
that Evoke the Past
Each with Its Own Mysterious Fable – Pure Intellectual Luxury
Online Store Launch – Friday, December 18, 2009
Found at Select Pasadena Retailers Now

LOS ANGELES, CA – The Huron SubStation, a historic 1906 Los Angeles trolley power station, recently launched its first line of candles under the helm of Manifest Destiny. The line, unique in concept, aromatics and visuals, creates its own genre within the candle market. Created by SubStation owner, Meike Kopp, the line debuts with a series of luxurious candles, each memorializing a time in history with an antique image and a vintage scent. The line utilizes such striking images as lost photos found in the attic to civil war daguerreotypes, pairing them with hauntingly evocative scents such as cognac, burning birch, and pouch tobacco. Adding yet another dimension to the line, the antique images on each of the candles inspires the creation of a character that is immersed in a mysterious fable. Written by Kopp, a teaser of the fable accompanies each candle and the fable in its entirety can be found on Manifest Destiny’s site www.manifestdestinyline.com.

In future series’ of the candle line, the fates of these mysterious characters will intersect, creating an intimate virtual world rooted in history, literature and imagination. Manifest Destiny will launch its online store on December 18, 2009 and will premiere its product at the California Gift Show in January 2010.

Two southern California retailers are already selling the beautiful relics:

Goldbug
22 East Union Street
Pasadena, CA 91103
626-744-9963

Little Flower Candy Company
1424 W. Colorado Blvd.
Pasadena, CA 91105
626-304-4800

With a suggested retail price of $36.00, the candles are made from a soy-based wax with 9% fragrance oil (a high ratio) and a lead-free wick. Each candle is 12 oz. and will burn for 80 hours. Beautifully boxed, the packaging includes an 8-page pamphlet about the line and a cover page that acts as a gift card.

The four debut fragrances include “Hunter’s Reign,” “Frolic,” “Ruins,” and “Vintage Velvet”:

- Hunter’s Reign – Waiting for the Moment, the Moment is Here
Aroma: Bourbon, Moss, Leather and Pouch Tobacco

- Frolic – An Evocative Romp into Your Childhood Senses
Aroma: Grass, Bees & Wind

- Ruins – The Only Noun to Follow the Verb of War
Aroma: Cedar and Birch Smoke along with Night Blooming Jasmine

- Vintage Velvet - A Vaudevillian Act in 5 Senses
Aroma: Cognac and Amber

Meike Kopp, is the owner of the Huron SubStation, a 103-year old historic monument, situated in Cypress Park (just north of downtown Los Angeles). Kopp followed her instincts when she bought the property and established a business in what is often referred to as a kind of Wild West area of L.A. In the modern era the building is well known for being a hub of creativity; hosting film and photo shoots for the likes of German Vogue, Puma, Chrysler, and most recently, Twentieth Century Fox’s feature film Date/Night, starring Tina Fey and Steve Carrell. The film shoot has transformed Kopp’s power station into the Central Park Boat House (with boats floating on water in what was the living room). In addition, re-known sculptor, Christopher Slatoff, has his studio on the compound and collaborates with the likes of Ray Bradbury there.

Born in Germany, raised in the United States, Meike Kopp, a single mother, has always taken a pioneer approach to both business and lifestyle. The debut product from the Manifest Destiny line is another “manifestation” of that approach; breathing new life and innovation into the world of candles, provoking both the masculine and feminine sensibilities in what was largely a feminine market. While the line’s name, Manifest Destiny, can be seen in a more apparent way of Kopp manifesting her destiny, at the root of Manifest Destiny is a more prolific, almost immigrant viewpoint of the American Dream, referring to expansion into unknown territories, conjuring up visions of pioneers, reinventing their lives and the lives of those around them.

In the current environment of economic uncertainty, Meike Kopp believes that products need to have more personal value. The candle line is well thought out, of high quality and carries a layered depth of intension: the fragrances are hauntingly evocative, and the images are striking, rooted in history and have a story to go with each.

Manifest Destiny is conceived and created within the United States. A majority of the vendors and products that are involved in the line come from within the greater Los Angeles area. Manifest Destiny intends to participate in its national and local economies and commits itself to being aware of the conditions and wages of those contributing to its line of modern relics.

For more information, photos or to set up interviews, please contact Green Galactic’s Lynn Hasty at 213-840-1201 or lynn@greengalactic.com.