Los Angeles, CA - On
Tuesday, July 8, 2003 at 8:00pm the Graphic Arts Council of
the Los Angeles County Museum of Art will host the opening of
the Absolut-LA International Biennial Art Invitational
and they have invited noted video artist Vello Virkhaus
to create a spectacular visual installation that evening in
LACMA’s Times Mirror Courtyard. The installation will be an
interactive visual art piece; showcasing fragmentation and
visual re-experience of LACMA's architectural courtyard. “I
plan on trying to transport the courtyard from its everyday
perceptions, to a vivid energetic playground for the viewers’
retinas.” states Virkhaus. The evening is the inaugural event
for a citywide exhibition of international artists whose work
will be displayed at over 70 galleries over the course of five
weeks.
The evening also marks a high point in
Vello Virkhaus’ already stellar year, which includes producing
and directing all visual aspects of the Jay-Z/Mike
Tyson concert and Bon Jovi’s 2003 world tour. Over
his decade-long career, he has also worked with musicians such
as Korn, Jennifer Lopez, Stone Temple Pilots,
Beck, and
Ministry. He has directed, projected and VJ’d at concerts and
festivals around the US such as the 2002 Winter Olympics
and 2002’s Sundance Film Festival, as well as at
massive music events such as Coachella (2002/2003), the
2002 and 2003 Ultra Beach Festival in Miami (43,000
attended) and Audiotistic in Los Angeles (36,000
attended). His list of corporate clients includes Apple,
Nickelodeon, New Line, MTV, Sprite, The Firm, Ogilvy & Mather,
Coca-Cola, Blockbuster, Atari, Ben Sherman, Sharp, Media 100
and many more.
In early 2003, he was hired to create
the entire visual environment for rapper Jay-Z’s February
concert in Memphis, which preceded the Mike Tyson fight. The
concert was aired on Showtime and was billed as the first ever
Hip Hop concert broadcast live and unedited. Virkhaus
effortlessly juggled the roles of directing, programming and
live video mixing. Besides creating the custom 3D animation
and logos, at the heart of the visuals was a beautiful
documentary about Jay-Z’s past that Virkhaus produced and
directed. He spent weeks before-hand shooting in Brooklyn,
Compton and Watts.
In May 2003, the world got a glimpse of
super-technologically-advanced concert visuals for the new
millennium when Bon Jovi launched their world tour in Efurt,
Germany. Vello Virkhaus directed Bon Jovi’s extremely advanced
and interactive world concert visual program. Virkhaus
explains, “The key is we design for the interactive software
VJ mixing systems, most do not.” He continues, “The technology
being used on the Jovi shows is designed by Breckenridge
“Breck” Haggerty. It’s called NEV7 system. They are also using
Hagen module low-resolution LED panels: 12 pixels high, 22
long. It’s pinball game resolution but fifty times brighter.
The digital/analog technology we used to produce the piece
included Digital Voodoo/Final Cut Pro, Media 100XS, After
Effects, Maya, PhotoShop, Illustrator, Combustion, PD-150,
DSR-570, high speed 120fps 35mm film cam, fluid tanks, ink
injections and underwater photography. It is a non-linear
construct of amazing imagery and abstractions. ” Virkhaus is
one of the few video artists working in the field of
large-scale concert visuals who is helping to shape (and push
the limits of) creative integration in visual display
technology.
Other recent projects include Animation
Director and all DVD Menu Design on New Line’s Simone
DVD, Animation Director/DVD Menu Design for Korn’s
Platinum selling DVD Deuce (Sony/Epic), Animation
Director, Broadcast Design/Motion Graphics for the Beck:
Live From San Francisco concert for Beck’s album Sea
Change (DCG/Interscope). He also directed DVD animations
and visual content for Moonshine’s Happy 2b Hardcore
DVD.
For the making of Jennifer Lopez’s
“Alive” video for Sony Pictures, Virkhaus was the
“Installations VJ.” “We came in to provide a backdrop for one
of director, Jim Gable’s sets.” Virkhaus recalls, “We
seamlessly integrated a cinema-ratio rear screen into the
space, and adjusted the video for film @ 24fps. We then played
back several different environment clips to simulate looking
out a window onto the marina.”
Vello Virkhaus is having a stellar 2003 so far and looks
forward to the next decade of his ever-evolving career. He
wares many hats in the video/digital/visual/multi-media world
and loves blending the lines between commercial and fine art.
Come meet this enigmatic artist at LACMA on July 8th
and take in his extraordinary work.
The Absolut-LA International Biennial Art Invitational
was established in 1993. This year the invitational will
include over 70 galleries and art institutions, scattered
throughout the greater Los Angeles area. Some 200 artists from
30 countries have been invited to exhibit their work for five
weeks in gallery spaces from West Hollywood to Beverly Hills,
Venice, Santa Monica, Brentwood, San Pedro and Pasadena. The
opening night takes place Tuesday, July 8, 2003 from 8:00pm -
11:00pm at the Los Angeles County Museum of Art (